No cholesterol?

Is it just me, or does anybody else out there get really upset about the nutritional labels on food?

I just saw a tub of humus, with 29% fat, of which 4.5% saturated, and in large bold font: 0% Cholesterol!

I saw the same on a packet of crisps: 37% fat, 11% saturated fat, and - you guessed it - no cholesterol!

This is complete rishus! The cholesterol content of food is one of the most insignificant markers of whether or not it's safe for a person with hypercholesteremia to eat; saturated and trans fats are the big villains. Yet the food companies present this 0% cholesterol as if it's some kind of major achievement - deliberately attempting to mislead people with cholesterol problems into thinking that it's OK to eat potato chips! It's like marketing a 100g slab of chocolate to Weight Watchers with the slogan, "This slab of chocolate will only make you 100g heavier!"

I can understand cereal companies using manipulative marketing, trying to get kids to kick and scream and demand the cereal with their favorite cartoon character. All's fair in fair competition. But marketing "0% cholesterol" foods to people with hypercholesteremia is a dangerous and cynical deception that could cause - and is intended to cause - ignorant people to endanger their health.